Dutch design, modular wall-art system that enables users to have art in any size or shape. Whether contemporary design, classical masterpieces or your own photos: IXXI has a solution that fits everyone.
IXXI was built on a aged platform by an external party. Development was slow hindering growth of this e-commerce platform. To enable accelerated growth, development of the platform needed to be in-sourced. Together with a revamp of the architecture, this project would supercharge IXXI for her next step.
Descriptions and texts are needed for information and mostly SEO, however, humans are visual creators and IXXI offers a visual medium. The legacy shop was too focused on textual information, the new platform needed to put content first.
In order to scale the catalog from a couple hundred to thousands of designs, the way product photography was executed needed to scale as well. To accelerate, green-screen photography was introduced with a preview generator to enable on-the-fly product photography generation.
Are our customers inspired? Are they buying an design or an wall-art? Opting for minimal product displays combined with highlighted inspiration shots in the product listing proved to be significantly better converting than showing only the designs.
IXXI has great social media reach, which is a source of great organic content. Mixing these images through the shop is not only great social proof, it also provides inspiration to floating customers
When operating at scale, all aspects matter. The shop, logistical process, packaging, catalog, editor, content and more. Everything was manual work and in dire need of scalability.
The packaging was oddly-shaped and sized and required parcel delivery, no matter the size of the product: Expensive and wasteful. To scale, a mailbox friendly packaging was designed that not only reduces cost, but also allows for delivery when the customer is not home.
Halve of the business is for pre-designed products, the other halve for customers using their own pictures. This module was not mobile-friendly and cumbersome in use, so high due for a redesign. To kickstart the creation, guided start flows were introduced to cut down time to conversion significantly.
Users creating there own content is great, but it also needs to be sold. After the customer is done designing, they are presented by a product page displaying their creation and highlight the unique selling points. An essential step in converting user to customer.
